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Our Company

BESTSELLER is an international, family-owned fashion company with a strong foundation. We strive to bring people, fashion and technology together to achieve positive results for everyone.

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Our Story

BESTSELLER is an international, family-owned fashion company with a strong foundation. Founded by the Holch Povlsen family in Denmark in 1975, we remain true to our Founding Principles.

We have a range of more than 20 brands, including JACK & JONES, VERO MODA and ONLY. We sell clothes and accessories for all ages, genders and occasions. Our products are based on the concept of good quality at competitive prices. Today our products are sold in 70 countries across Europe, Asia, North America, South America, Oceania and the Middle East. Our wholesale business sells our products to more than 17,000 multi-brand and department stores globally.

There are approximately 3,000 branded BESTSELLER retail stores in 32 countries globally. We own approximately 2,400 of these stores, while the other stores are operated by partners. We’re more than 18,000 colleagues working across design, logistics, sales, technology and other functions. We employ committed and ambitious colleagues with a positive mindset. Our global supply chain partners include more than 500 suppliers. Our products are manufactured at more than 800 factories, which employ over 600,000 people across 23 countries.

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OUR VISION & FOUNDING PRINCIPLES

One World, One Philosophy, One Family is the symbol of the company culture in BESTSELLER. In addition we've had 10 founding principles to guide our way since 1975.

More than 30 years ago Troels Holch Povlsen, BESTSELLER's founder, phrased 10 founding principles for our company. The principles were reliable guidelines back then, and today they still express the essence of the BESTSELLER spirit.
 

WE ARE HARD-WORKING 
WE TAKE NOTHING FOR GRANTED
WE ARE BUSINESS-MINDED 
WE ARE LOYAL
WE ARE CO-OPERATIVE 
WE WANT TO SEE RESULTS 
WE ARE HONEST 
WE WANT SIMPLE SOLUTIONS 
WE ALWAYS KEEP OUR PROMISES 
WE WANT TO BE THE BEST 

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